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Pinners also come to the platform for inspiration, with 85% of Pinners saying they come to Pinterest to start a new project. Mix it up! Pin a video encouraging Pinners to shop at your e-commerce store or try adding multiple photos to a Pin to create a carousel.įor example, Nike uses video to promote its products:Īnd carousels to show a variety of products in one Pin:īut even though 80% of Pinners discover a new brand or product on Pinterest, think beyond shopping and explicitly promoting your brand. Pinterest is an image-sharing platform, but it’s not just about photos.
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(Learn more about how to use Pinterest with Hootsuite below.) 3. Using Hootsuite to schedule Pins will help your brand stay on top of your content calendar. And Pinning regularly ensures your content will reach a wider audience. Broken links won’t help your brand! Make sure the link with your Pin won’t go to a 404 and that it loads quickly to give Pinners the best user experience.įinally, be consistent! Consistent, daily Pinning is more effective than creating a board and filling it up at once. If it makes sense for your brand and corresponds to your Pinterest marketing strategy, incorporate your logo in your Pins so your brand doesn’t get lost in the Repin shuffle. Consider including a headline that reinforces your visual message. Good descriptions can help you improve SEO, add context to your images, and encourage users to click on links. You want to avoid pixelation, so aim for the highest quality image and video that Pinterest recommends.
Pinterest is a visual platform, so effectively using it for business means producing high-quality, engaging visual content to share. Once you’ve set a clear strategy, you can begin working toward your goals.
On top of gaining a following on Pinterest, do you hope the platform will drive traffic to your website, increase sales for a specific product or drive sign-ups for an event? Setting SMART goals (Specific, Measurable, Attainable, Relevant and Time-bound).Just as you would with any other social media channel, start by drawing out a social media strategy for Pinterest - don’t just jump right in.Ĭreating a Pinterest marketing strategy means: How to use Pinterest for business: 8 tips and tricks 1. Now that you know what Pinterest marketing is, time to move on to how you can market your business on Pinterest. Pinterest is also popular among people looking for positive inspiration - it’s not the platform for FOMO or controversial back-and-forths. As of 2021, it’s becoming increasingly more popular with men and Gen Z-ers. The platform has historically attracted women and people who want to shop or start a new project. This platform can be particularly beneficial if your business targets the same demographic that loves and uses Pinterest. And Pinterest statistics show that both the number of Pinners and boards created, is increasing year over year. In fact, 80% of weekly Pinners have discovered a new brand or product on Pinterest. In other words, using Pinterest for business can help your brand reach a lot of people and make money.Īs of 2021, Pinterest is the 14th largest social network in the world with 459 million active users each month.
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